Marshall McLuhan
Marshall McLuhan (1911–1980), Canadian philosopher, futurist, and communications theorist.
Found 76 thoughts of Marshall McLuhan
At electric speed, all forms are pushed to the limits of their potential.
Marshall McLuhan
We have become irrevocably involved with, and responsible for, each other.
Marshall McLuhan
In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
Marshall McLuhan
The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
Marshall McLuhan
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
Marshall McLuhan
There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.
Marshall McLuhan
The mark of our time is its revulsion against imposed patterns.
Marshall McLuhan
The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.
Marshall McLuhan
The rhythms of typing favour short, concise sentences, sentences with oral form.
Marshall McLuhan
Jobs represent a relatively recent pattern of work. From the fifteenth century to the twentieth century, there is a steady progress of fragmentation of the stages of work that constitute "mechanization" and "specialism." ? But under the conditions of electric circuitry, all the fragmented job patterns tend to blend once more into involving roles or forms of work that more and more resemble teaching and learning?.
Marshall McLuhan
The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
Marshall McLuhan
When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
Marshall McLuhan
We are all robots when uncritically involved with our technologies.
Marshall McLuhan
All media exist to invest our lives with artificial perceptions and arbitrary values
Marshall McLuhan
Every society honors its live conformists, and its dead troublemakers.
Marshall McLuhan
Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
Marshall McLuhan
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.
Marshall McLuhan
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Marshall McLuhan
There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
Marshall McLuhan
Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
Marshall McLuhan
