Donald Norman
To me, error analysis is the sweet spot for improvement.
Donald NormanScientists are always skeptics.
Donald NormanAnd to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.
Donald NormanKnowing how people will use something is essential.
Donald NormanSure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.
Donald NormanOur information lives will be better served when we are free to get to our information from wherever we are, with any device available.
Donald NormanIsn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.
Donald NormanBeauty and brains, pleasure and usability - they should go hand in hand.
Donald NormanA big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
Donald NormanAlso note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.
Donald NormanIn my opinion, no single design is apt to be optimal for everyone.
Donald NormanWe expert teachers know that motivation and emotional impact are what matter.
Donald NormanReaders always seem to think that the author has some control over the design of their books.
Donald NormanIt is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
Donald NormanThe problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.
Donald NormanMarket segmentation s a natural result of the vast differences among people.
Donald NormanI've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
Donald NormanI think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald NormanAS for all those mistakes I make - they are on purpose - to teach you how to deal with them.
Donald Norman
